CCOM102 Ethical vs. Unethical Persuasion

Find one example of a persuasive advertising message, website, or video that you think uses unethical techniques, and one example that you think uses an effective, ethical strategy to influence people.

What techniques are being used in these examples? What makes them ethical or unethical? In your view, more generally, what is it that makes some marketing messages ethical and others unethical? Please share your response here without identifying any advertisers by name.